In this edition I'd like to talk a little bit about optional promotion items. In the last edition I touched on listing fees and a couple of listing options that I suggest for all items. Now I want to get in to some of the higher priced options that you might want to consider for higher dollar items or if you are a little more advanced and want to try a "Dutch" style auction. I will cover "Dutch" auctions in a later edition as I don't suggest them for beginners, nor will eBay allow a beginner to use this type of auction.
Optional fees are not for the beginner who is just experimenting. But after you
begin to feel at home with the auctions, experiment with the higher-priced
choices and see what happens...
1) Home Page Featured
Featured auctions aren't for the faint of heart. On eBay, it costs $99.95 to feature one item and $199.95 for dutch auctions. While it does increase the likelihood that your
item will sell, I don't suggest these options for beginners. If your items are featured, you are guaranteed to be in the featured section which can be accessed from the front page of the big sites. Overall, featured items have a much higher sale percentage than those that aren't. Your listing will be briefly featured on the home page of eBay where thousands, perhaps hundreds of thousands of potential customers, may see your items. eBay says you will most likely be on the front page but nothing is guaranteed.
2) Featured Plus!
On eBay, it costs $19.95 to appear in your category's Featured Item section
and in bidder's search results. Plus, your item may be selected for display in
another area -- your category index page Featured Items section.
If a customer types in the exact words that you have used in your listing, they will find your item. However, if the words aren't exact, it won't be featured.
3) Gallery Featured
This type of listing costs $19.95 on eBay. You need a picture in a JPEG (.jpg file) format to use the Gallery (140 x 140 pixels in size).
4) Boldface Title
A boldface title costs $1 on eBay and obviously it can bring more attention to your item.
5) Highlight Your Title
For $5, eBay will put a highlighted strip through your item listing.
Makes it a little easier to pick out from the other listings.
6) Hot, Hotter, Hottest!
This is a very valuable designation that cannot be bought. If your item receives 30 bids, it is placed in the hot category, and is placed at the very top of your category. This is what we all strive for in an item.
Well, thats all I have time for tonight. In the next few days I will post more tips and tricks for new sellers so please check back often. Don't forget to send me some comments to let me know what you want to learn more about. See you next time!
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